Images of NASCAR jumpers and European hockey jerseys that look like billboards on skates were shared on social media to exemplify the concern. Immediately, fans started speculating about how long it would take for a second advertisement to be added and then more beyond that. It even inspired a children's book called, appropriately, "The Hockey Sweater."īut when the Canadiens introduced new team captain Nick Suzuki last week, fans of the " bleu blanc et rouge" let out a collective " Sacre bleu!" when they spotted a new addition to the jersey: an advertisement patch for RBC Bank on the right shoulder.įor many fans, that was the moment when reality hit: Ads on NHL jerseys are here, and the hockey sweater will never be the same. It's the symbol of the NHL's most storied franchise. The Montreal Canadiens' jersey has long been considered a sacred garment by hockey fans.
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